In 2022, using images into your content marketing approach is a no-brainer.
According to a poll done by Venngage, 48.2% of all published material will have images in 2021. In addition, 64 percent of marketers indicated that graphics were either vital or extremely crucial to attaining their objectives.
Five Types of Visuals Your Content Marketing Strategy Requires
You may be asking, for your content marketing plan with new york seo agency primelis to stand out in 2022, what sorts of pictures you need.
Well, it’s probably safe to state that stock imagery (no matter how convenient) will not suffice. In reality, the most effective technique to capture the attention of consumers with graphics will be to employ some of the sophisticated forms indicated below.
Let’s get into it.
Videos are not novel in the realm of content marketing. Since 2007, Facebook has let users to upload and live-stream videos. Nonetheless, they remain the most popular kind of material for many individuals.
A survey conducted by Statista in 2021 indicated that Android mobile phone users spend an average of 23,2 hours per week watching YouTube videos. Add to that the 13 hours they spent on TikTok, and it becomes immediately apparent why video is the most important visual asset for your content marketing plan.
Businesses seeking to attract the attention of users should evaluate the sorts of videos people want to view.
As may be seen, some of the most popular genres of video material include:
- Tutorials and how-tos stream live
- educational materials
- product critiques
Therefore, if you wish to revitalise your visual material, consider how you might implement these on your distribution channels. Skillcrush includes movies on its reviews page, for instance. Each customer review is accompanied by a personal video describing how the brand’s product assisted the consumer in achieving their business objectives.
However, if video-based social proof does not help you achieve your marketing objectives, perhaps you might switch to something more snackable.
Instagram, TikTok, and Snapchat are wonderful platforms for sharing short-form video content. Experiment with posting behind-the-scenes corporate information and sneak peeks of impending product launches. Or, if none of these resonate with you, you may do as MailChimp does. Utilize brief instructional movies to aid your clients in maximising their purchases.
Videos are an excellent method of attracting user attention. However, their production can be expensive and time-consuming. In addition, they use a great deal of space, therefore they may not function equally well on various distribution systems.
Therefore, it’s not a terrible idea to seek for formats that are equally as entertaining as videos but need less space, time, and money. The answer is GIFs.
These brief animations are extremely successful in capturing the user’s attention and conveying information quickly. Perhaps most impressively, they inject humour into otherwise dull commercial communications.
Check out this illustration from Amazon. In addition to being hilarious, it aggressively seeks to associate the brand’s platform with Christmas shopping. It is among the finest instances of a successful branding strategy now available.
Data visualisation is another fantastic visual content style to investigate. This is especially true for firms whose target audience consists of professionals.
Numbers have always had the ability to convert clients. They appeal to the logical side of customers by offering actual evidence of a brand’s promises. However, they might be tricky to comprehend, especially when they’re intended to compare a product’s quality/efficacy to other choices on the market.
Because of this, firms (particularly those in the SaaS market) should investigate strategies to graphically portray their accessible data.
Because they give a visual aspect to the statistics, charts and graphs may be an effective means of communicating otherwise difficult-to-understand data. To successfully include data visualisation into your content marketing approach, you need not go that far.
Even something as simple as the By the Numbers page on Spotify may assist you in communicating your unique value propositions to your target audience.
We’ve already stated how effective instructional content is at obtaining conversions. In fact, according to a 2017 study by Spotlight Conductor, customers were 131% more inclined to purchase from a business after seeing instructive material.
But how does this relate to images and screenshots?
As it turns out, screenshots are the optimal format for publishing instructive blog entries. Take a look at this advice from Scott’s Cheap Flights for an excellent example.
Because humans are programmed to remember and digest visual information more effectively than textual information, the screenshots are a necessary supplement to the instructions in this instance. In addition, they contribute to the success of the brand’s content marketing strategy by visually separating chunks of text into a whole that is much easier to consume.
Social proof in the form of user-generated content is one of the most persuasive methods for persuading an audience to trust your brand. It actively supports your efforts to establish your brand as an authority in your area. Additionally, it displays your products being utilised by real people.
Because of this, user-generated content is a must-have for businesses seeking to establish a reputation based on trustworthiness, authenticity, and dedication to the customer experience.
The great thing about UGC is that it is accessible and free. You only need to encourage customers to use your hashtag on social media or to tag you in product-related images they post.
If you have the means, you can even enhance your online review system so that customers may add images. You may observe how GILI accomplishes this as a model to follow.
People consume increasingly more content each day. Millions of branded posts are produced every second, making it more difficult than ever to attract their attention.
Visuals may go a long way in distinguishing branded material. However, this is only achievable if they are relevant to the consumer experience and provide value.
Consequently, when deciding which visual assets to invest in next, pick alternatives that will make an impact. The five forms listed in this article are excellent starting points. Still, every brand is distinct. You may discover that something altogether different, such as a podcast or an ebook, is significantly more effective in capturing and retaining your audience’s attention.