Should You Experiment With Your Business Cards?
If you’ve been in business for any time, you’ve likely also noticed that business cards are a necessary part of your marketing strategy. They help people remember who you are and what your company does. But they’re also one of the least-changed aspects of doing business over the last 100 years. Still, many companies don’t give much thought to their business card designs. They avail of business card printing services with whatever logo they use on their websites or other collaterals. However, because these cards are an essential part of many business marketing strategies and are so commonly used by everyone, from salespeople to contractors, it’s worth considering how effectively they convey information about your brand.
The Idea Behind Designing Business
Business cards are supposed to be as effective as possible while spending as little time and money as possible.
- The first thing you should do is make sure your cards are designed to stand out. If other people are handing out their cards in a crowd, yours must be more eye-catching than the rest. This can be achieved by having a unique font, colour scheme, or even something as simple as a cleverly designed logo on your card.
- Next, make sure that your business card gets attention. This means that if someone sees it on top of the pile of papers on their desk or sees it hanging from someone’s pocket, they will notice it before anything else. You want either an attractive design or something unusual (or both). An excellent way to achieve this goal is by using bright colours for text and graphics (#FFCCCC) rather than black text (#000000). The purpose here isn’t just aesthetic appeal: contrasting colours also help with legibility so that whoever sees these cards can read whatever information is included without straining their eyes too much.
- Finally, and most importantly, you need to ensure that whoever receives one of these cards remembers who gave it to them later on down the road when needed again. To accomplish this feat requires making certain impressions about yourself through written content such as text messages; what better way to do so than by adding some personalisation into each piece individually crafted?
Here are Some Quick Experiments
These ideas aren’t meant to be all-encompassing; they’re fragments designed to help inspire you to experiment.
- Use a different font: There are so many fonts to choose from, and you may like another one better than your current one. Why not try it?
- Change the logo’s colour: You can also change the colour of your logo if you’re feeling adventurous. You could use blue instead of red or orange instead of green—it’s all up to you.
- Change the text colour on your card: Another great idea is changing the text colour on your business card; this might be easier than changing up other elements like logos or borders because it doesn’t require as much work with Photoshop or Illustrator (depending on what kind of computer program they use).
Don’t be afraid of trying something new or failing in the process (because if you’re not failing occasionally while testing things out, then it probably means nothing is changing). If one idea doesn’t work, that’s okay; try another one. And don’t worry about whether or not your business card design will work for everyone. After all, different people are attracted to other things.
When designing your business cards, remember that you need to experiment. This can mean trying out different layouts for business card printing services to see how you arrange the information on each side of the card. However, you must do extensive research before hiring printing services to get exactly what you want.